Need to close a sale or get a YES? Read on and find out why that hot coffee is needed.
The Subconscious Mind
Probably the most vital element of influence and persuasion is the subconscious mind. There is power latent within your subconscious.A recent study published in the New York Times revealed a psychological experiment in consciousness.
“The study individuals, college students, had no idea that their social impulses were being intentionally manipulated. En route to the laboratory, they had actually run into a lab assistant, who was holding textbooks, a clipboard, documents and a cup of hot or iced coffee— and the secret assistant asked for a hand with the cup.
“That was all it took: The students who held a cup of iced coffee rated a hypothetical individual they later checked out as being much colder, less social and more selfish than did their fellow students, who had actually briefly held a cup of hot steaming cup java.
“Findings like this one, as improbable as they seem, have actually been tested in psychological research over the last few years. New researches have actually discovered that people tidy up better when there’s a faint tang of cleaning liquid in the air; they end up being more competitive if there’s a briefcase in sight, or more cooperative if they glimpse words like “reputable” and “support”– all without knowing the change, or exactly what prompted it.
“Psychologists state that manipulation of perceptions in this way is not some kind of hypnotism, and even subliminal mind control; rather, it’s a demonstration of how daily sights, smells and seems can selectively trigger objectives or motives that people currently have.
Real Mind Control
“Mark Schaller, a psychologist at the University of British Columbia, in Vancouver, has actually studied revealing that when self-protective impulses are manipulated– just by killing the lights in a room, for circumstances– white people who are typically tolerant ended up being unconsciously more most likely to identify hostility in the faces of black men with neutral expressions.
“Sometimes subliminal cues reprogram behavior more than overt signals,” Dr. Schaller said, “because we cannot moderate things we do not have mindful access to, and the subconscious stays active.”.
“Using subtle hints for self-improvement is something like trying to tickle yourself, Dr. Bargh said: topping doesn’t work if you’re mindful of it. Manipulating others, while possible, is dicey. “We know that as soon as individuals feel they’re being controlled, they do the opposite; it backfires,” he stated.”.
Later on in the same study, it was found that exposing individuals to the scent of bleach gave them the drive to clean their homes when they returned.
Practical Application for Success
Selling an idea is always foremost among our priorities. After all, whether its to close a deal, get a promotion or win a dating proposal, the gist is to get a suggestion accepted. Now that you’re aware of how cues work, why not:
- Play the music of Rocky (victory music) prior to a board meeting
- Spritz on the same perfume during the best date of your life prior to popping the marriage proposal
- Warming your hands through brisk rubbing prior to a handshake at a landmark meeting.
Are you ready to make real success today?